San Francisco, CA
May 11-12, 2017

Fernando Martinez

Chief Digital Officer
Texas Hospital Association

Fernando Martinez is an accomplished healthcare executive and technologist who has worked with some of the largest healthcare systems in the country. Fernando is a recognized technology expert with a history of developing innovative and transformational technology strategies for organizations of all sizes.
His experience spans a variety of healthcare settings including academic medicine, county and government systems, public sector healthcare, private non-profit, faith-based systems and foreign territories / governments. Fernando is the chief digital officer for the Texas Hospital Association, served previously with the Parkland Health & Hospital System in Dallas, Texas where he served as senior vice president and chief information officer. Prior to Parkland, Fernando served as CIO for the Jackson Health System in Miami, Fla., a five-hospital, public-sector safety net five hospital system and also worked as a corporate executive for Beacon Partners, a premier healthcare management consulting firm based out of Weymouth, Mass.

May 11, 2017
11:15am - 11:45pm
Grand Ballroom

When it comes to thwarting cyber criminals, healthcare organizations devote significant resources to deploying products and services, but often they do not pay nearly as much attention to what is widely considered the weakest link: the human element.

In this session, Fernando Martinez, a veteran security expert and chief data officer for the 500-member Texas Hospital Association, shares with attendees the organization’s new and highly effective cybersecurity awareness program.

At the core of the program, THA works with member hospitals to execute two waves of phishing attacks and, after each wave, provides follow-up employee awareness training. Hospitals participating in the program averaged a 60% reduction in click rates.

Best off all, Martinez says, any healthcare organization can adopt this customizable approach and significantly improve its security posture – and he’s going to explain how.

“It’s a valuable and easy way to manage the biggest risk an organization faces,” he said. “If you have people falling for those things, all the money you spend on tech will not help.”

Key takeaways:

  • Gain awareness of a successful cybersecurity training and awareness programs.
  • Learn a targeted approach to reduce organizational risk from cybersecurity threats.
  • Learn how to develop and and promote incident response preparedness for cyber security incidents.

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